Intel Ideation Project: 2007 Tres Design
This is like many of the projects we have done for large corporations - massive voluminous ideation, and finding a way to present it in an interesting and easily understandable manner. Here we are trying to find opportunities for Intel to make products for the developing world. There were too many concepts to talk about here, but we tried to develop a simple, versatile, slightly cartoonish style which conveys the possibilities of an idea without being so concrete as to provoke criticism and nitpicking.